When her mother died, Alessia Gaetana Santoro became the owner and artistic director of New York Academy of Ballet, the school her mom had founded. Here, Santoro discusses the challenges she’s overcome—and how she has expanded on her mother’s vision.
Creating multiuse, community-oriented spaces can have big benefits for dance businesses of all kinds.
It’s worth the investment to showcase your dance business with fresh, high-quality visuals on a consistent basis. If you’re new to working with a visual artist, here’s what to expect.
Here’s how to inspire your local dance community to spend just a little bit more time and money at your store or studio. Don’t wait until Black Friday or Small Business Saturday to take action.
Since the pandemic emerged, your customers have had to adapt over and over again. Here’s what to know about how they’ve changed—and how to meet their new needs.
From inflation and supply chain issues to changing expectations from families, the new dance year is sure to come with its own set of unique challenges. Start prepping now to start your season on a strong foot.
Get the edge on your competition by taking advantage of these simple and effective tools. The key to them is often storytelling.
Founder Dawn Dickson-Akpoghene’s aim is to create a WeWork-style company for movement entrepreneurs, empowering instructors to fully reap the rewards of running their own businesses.
If you’re a self-employed artist, you’re also a business—even if you don’t quite see yourself that way. How you handle your finances should reflect this…
These days, Chantelle Bruinsma of Studio Expansion helps studio owners around the world find unprecedented freedom in running their businesses. But once upon a time, she was…