Once or twice a year every dance store should review these eight key elements of its brand. Then tweak and polish to see sales soar.
Opening a second location became a pivot point for dance retailer Danielle Hernandez—she expanded her store’s offerings and changed its name. Here’s how she’s navigating the growth of her business and its evolving brand.
Small-business owners across the country are finding themselves increasingly at odds with commercial landlords over rent and other matters of leasing space. The recent case of a Houston dance community stalwart raises some hard questions.