Most of your dance customers search online before they shop. And your competitor’s customers are searching too. Here are three steps you can take so…
Dear Dance Colleagues, You and I have both been there—working incredibly long hours, dealing with demanding parents (like Sally’s mum who won’t stop texting you…
These days, Chantelle Bruinsma of Studio Expansion helps studio owners around the world find unprecedented freedom in running their businesses. But once upon a time, she was…
Whether your impetus is financial or emotional, there may come a time when the right move is to shut down the company you founded and nurtured. Ignoring the signs can be self-defeating.
During the height of the pandemic, Dance/USA gathered a group of presenters and agents to revise long-standard performance contracts. The group recently published their equitable guidelines.
How to keep your dance business happy and healthy when your co-workers are also your relatives
The pandemic revealed how dance businesses need to better support their employees’ mental health. But for lean organizations in a still-challenging time, what does that look like?
Your brand story can help your business attract and connect with customers. Here’s how to write one that works.
Stepping into your customers’ shoes can show you where you’re winning—and losing—business. We asked a trio of dance business owners to walk us through their customer journeys, and got tips from an expert on how to improve them.
Lean dance businesses and solopreneurs may not have the budget for in-house experts or administrators. Luckily, these four organizations offer resources and support on everything from digital marketing to finances to compliance—often for free.
