The past several years have seen an explosion of small dancewear brands selling sustainable products. Here’s what “sustainable dancewear” means—and why it could be the future of the industry.
A dance retailer’s guide to the latest trends in color, style, fabric and more
Dancewear makers have been facing existential challenges due to the pandemic, but they have adapted and are choosing optimism to help inspire dancers as they train under unusual conditions. Here’s how they had to rethink their 2021 product-line rollout.
As dance studios seek the best pointe shoes for their dancers and local dance retailers build their inventories to provide just the right shoe for each customer, here’s a look at how pointe shoe makers are refining existing styles, introducing new models and adopting the latest technology and materials.
It’s not just an ephemeral fashion trend or a fad. With more diverse dancers comes a market opportunity—and a business challenge—to become more inclusive.
For a dance retailer, what more important group is there than dance teachers to keep as happy, loyal customers? Not only will they buy for themselves, but they can influence generation after generation of new students to purchase their dancewear at your store.