For a dance retailer, what more important group is there than dance teachers to keep as happy, loyal customers? Not only will they buy for themselves, but they can influence generation after generation of new students to purchase their dancewear at your store.
Fresh finds to consider when you’re stocking your dance store shelves this fall
Once or twice a year every dance store should review these eight key elements of its brand. Then tweak and polish to see sales soar.
Opening a second location became a pivot point for dance retailer Danielle Hernandez—she expanded her store’s offerings and changed its name. Here’s how she’s navigating the growth of her business and its evolving brand.