Being attuned to what motivates these young shoppers can help you tap into this growing market. More than any other generation, Gen Z shoppers want…
Retailers big and small are looking for ways to move this season’s inventory to generate cash to survive. Here’s expert advice on designing retail deals that will help, not hurt, your business.
Even before you get to the point of reopening your physical dance store, there are productive back-to-market steps dance retailers can take. You may even end up reinventing your retail business model.
With their stores closed, dance retailers are focusing on staying connected with their customers and their local studios and getting down to rainy-day tasks they didn’t have time for before. If you’ve always meant to start or upgrade your store’s online selling, here’s how three storeowners did it.
This store established itself as a unique brand by focusing on fashion—brought to life annually with its community-wide fashion show. What branding strategy are you cooking up during this hiatus?
How to use a social-content calendar to get the best return on investment for the time you spend on social-media marketing.
Dance retailers know that cleanliness is a key tactic in their visual merchandising strategy, but with the disquieting spread of coronavirus, it’s also an essential ingredient to keep your staff and customers healthy.
How local dance stores make sure they have the right inventory and the special services that will draw busy comp dancers (and their moms) to shop with them.
Brand ambassadors and social influencers can increase awareness of your dance store and persuade customers to buy from you.
During slower months, having a sale has traditionally been one way local dance retailers entice customers to visit their stores. But generic sales events aren’t enough to attract today’s consumers. Here are some fresh ideas.