Stepping into your customers’ shoes can show you where you’re winning—and losing—business. We asked a trio of dance business owners to walk us through their customer journeys, and got tips from an expert on how to improve them.
Seven strategies to turn your post-recital high into strong fall enrollment for new and returning students
You planned your recital week to a T—so don’t forget about making a post-show plan, too. Your future self will thank you.
How to deal with everything from PPP loans and EIDL grants to unemployment to COVID expenses (Zoom subscription, anyone?).
A scholarship program can allow you to keep financially struggling families in the fold. Here’s how to create one without compromising on revenue.
Between the potential for a new revenue stream and possible increased demand from studio families who don’t want to travel or spend big bucks this year, there are compelling reasons to start a summer program in 2021. Here’s how to do so successfully, from two veteran studio owners.
Congrats, you made it through 2020. One bright side of the year: Both you and your studio families have become accustomed to quick pivots, which means now’s the perfect time to make big, bold changes at your studio. Here’s what changes you might want to consider—and how to execute them wisely.
Studio owners had to reimagine their recitals on the fly this year. What changes—from new locations to virtual performances to red carpets—will stick around for 2021, and maybe even for the long haul?
This ballroom-studio owner in Seattle has always been resourceful, operating a restaurant and creating a popular date-night experience for her clients taking lessons in social dance. But the pandemic is stretching her creative muscles to the max as she tries to preserve both her studio and restaurant businesses until her customers can safely return.
When Chasta Hamilton decided to fold her popular competition program, 76 percent of her team members left for other studios. Today, the training program that replaced her comp team is bigger—and more profitable—than the team ever was, and has helped her studio grow overall. Here’s how she did it.