Cynthia King wanted to shape her studio around her own value systems, not what might make her customers happy. So she did.
During the height of the pandemic, Dance/USA gathered a group of presenters and agents to revise long-standard performance contracts. The group recently published their equitable guidelines.
Stepping into your customers’ shoes can show you where you’re winning—and losing—business. We asked a trio of dance business owners to walk us through their customer journeys, and got tips from an expert on how to improve them.
Seven strategies to turn your post-recital high into strong fall enrollment for new and returning students
You planned your recital week to a T—so don’t forget about making a post-show plan, too. Your future self will thank you.
How to deal with everything from PPP loans and EIDL grants to unemployment to COVID expenses (Zoom subscription, anyone?).
A scholarship program can allow you to keep financially struggling families in the fold. Here’s how to create one without compromising on revenue.
Between the potential for a new revenue stream and possible increased demand from studio families who don’t want to travel or spend big bucks this year, there are compelling reasons to start a summer program in 2021. Here’s how to do so successfully, from two veteran studio owners.
Congrats, you made it through 2020. One bright side of the year: Both you and your studio families have become accustomed to quick pivots, which means now’s the perfect time to make big, bold changes at your studio. Here’s what changes you might want to consider—and how to execute them wisely.
Studio owners had to reimagine their recitals on the fly this year. What changes—from new locations to virtual performances to red carpets—will stick around for 2021, and maybe even for the long haul?