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Author: Lydia Murray

Susan Olson Santoro, founder of New York Academy of Ballet, in black and white patterned dress, with Alessia Gaetana Santoro, her daughter, in strapless black dres, standing in front of a columned building.
Owning a Dance StudioPosted onDecember 15, 2022December 16, 2022

Moving Forward After Loss: Inheriting a Parent’s Dance Studio

When her mother died, Alessia Gaetana Santoro became the owner and artistic director of New York Academy of Ballet, the school her mom had founded. Here, Santoro discusses the challenges she’s overcome—and how she has expanded on her mother’s vision.

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Owning a Dance StudioPosted onJuly 28, 2022July 27, 2022

5 Ways Dance Studio Clients Have Changed Since COVID

Since the pandemic emerged, your customers have had to adapt over and over again. Here’s what to know about how they’ve changed—and how to meet their new needs.

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Two women in front of Nia Studio: owner, left, in green dress, with her daughter in burgundy sweater and hat
Managing a Dance BusinessPosted onMarch 24, 2022May 19, 2022

Creating a Co-Working Space for Movement Arts Entrepreneurs: Nia Studio

Founder Dawn Dickson-Akpoghene’s aim is to create a WeWork-style company for movement entrepreneurs, empowering instructors to fully reap the rewards of running their own businesses.

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Payal Kadakia, woman with long brown hair and flowered dress
Managing a Dance BusinessPosted onFebruary 24, 2022February 24, 2022

ClassPass Founder Payal Kadakia’s Lessons for Dance Entrepreneurs

Payal Kadakia of ClassPass and The Sa Dance Company encourages dance entrepreneurs to harness their uniqueness, find their purpose and create their own paths. Here, she shares how dance and being true to herself prepared her to create two groundbreaking organizations—including a billion-dollar company.

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Jan 27
2023 Summer Intensives Auditions
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Jan 28
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