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Author: Libby Basile

Dance RetailersPosted onApril 15, 2021April 15, 2021

E-Commerce Help Line: Use Email to Bring Shoppers to Your Online Sales Channel

Email may seem old-school, but it can actually be an important driver of online sales for your brick-and-mortar dance store.

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Dance RetailersPosted onMarch 23, 2021March 31, 2021

Tips for Taking and Using Dance Product Photos to Wow Shoppers

As omnichannel selling becomes the norm, here’s how to make a great impression online with clear and vivid photography.

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Dance RetailersPosted onFebruary 17, 2021February 23, 2021

3 Dance Retailers Share What They’ve Learned So Far About TikTok Marketing

These storeowners, who are just beginning to explore the potential of TikTok for their businesses, like what they see.

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Dance RetailersPosted onFebruary 17, 2021February 23, 2021

Why It’s Time to Add TikTok to Your Dance Retail Marketing Kit

Think TikTok is just for the kids? Think again. Here’s how retailers can reach key customers through strategic use of the popular social media app—and how to get started.

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Dance RetailersPosted onJanuary 21, 2021January 21, 2021

What to Expect at This Year’s Virtual Dance Retail Trade Show

Wondering what it will be like to navigate the virtual version of this longstanding annual retailing event? While many of the same rules that we follow at in-person trade shows apply here, other elements are very different. Here’s how to make the most of it.

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Dance RetailersPosted onDecember 14, 2020December 14, 2020

How Dance Retailers Are Adapting Their Inventory Management to the Pandemic

Dance storeowners report that fashion items are often beating out basics, baby ballerina gear is a bust and supply chains have been disrupted. We asked four veteran retailers how they are managing their stock to adapt to pandemic shifts.

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Dance RetailersPosted onNovember 5, 2020December 2, 2020

How Dance Retailers Are Managing Their Comp-Season Business in Unpredictable Times

Traditionally, comp season revenues serve as a bridge from the busy back-to-school and holiday seasons to spring recitals. With the pandemic upending all things dance, here are comp-season tactics for this year from three veteran dance retailers.

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Dance RetailersPosted onOctober 6, 2020October 6, 2020

4 Fresh Display Ideas for Your Dance Store Windows

Best practices for dance retailers are evolving during the pandemic, but window displays still play an important role for brick-and-mortar stores.

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Dance RetailersPosted onJuly 30, 2020July 30, 2020

Keep That Cash-Wrap Magic—Even Now

Use these merchandising, selling and, yes, sanitizing tips to entice your customers to shop in person with you again—and to increase sales at checkout.

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Dance RetailersPosted onMay 27, 2020May 27, 2020

Dance Retail: Mini Renovations for a Post-COVID Fresh Start

With their stores closed, these four retailers used the time to freshen up their spaces—a treat for their customers and a morale-booster for them.

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