Here’s some design inspiration to add sizzle to your store for the fall selling season—from major overhauls to easy updates.
When online shoppers see customer reviews on your website, it can make purchasing with you seem less risky and inspire confidence in your store.
Dance retailers are always looking for ways to boost summer sales. This year, as COVID lingers on, sidewalk sales may be more attractive to customers than ever. Keep these six best practices in mind.
Has the pandemic given you the nudge you needed to expand your brick-and-mortar store’s e-commerce? Here are web copy tips to make sure customers reach your website—and then buy from you.
Email may seem old-school, but it can actually be an important driver of online sales for your brick-and-mortar dance store.
As omnichannel selling becomes the norm, here’s how to make a great impression online with clear and vivid photography.
These storeowners, who are just beginning to explore the potential of TikTok for their businesses, like what they see.
Think TikTok is just for the kids? Think again. Here’s how retailers can reach key customers through strategic use of the popular social media app—and how to get started.
Wondering what it will be like to navigate the virtual version of this longstanding annual retailing event? While many of the same rules that we follow at in-person trade shows apply here, other elements are very different. Here’s how to make the most of it.
Dance storeowners report that fashion items are often beating out basics, baby ballerina gear is a bust and supply chains have been disrupted. We asked four veteran retailers how they are managing their stock to adapt to pandemic shifts.