Email may seem old-school, but it can actually be an important driver of online sales for your brick-and-mortar dance store.
As omnichannel selling becomes the norm, here’s how to make a great impression online with clear and vivid photography.
These storeowners, who are just beginning to explore the potential of TikTok for their businesses, like what they see.
Think TikTok is just for the kids? Think again. Here’s how retailers can reach key customers through strategic use of the popular social media app—and how to get started.
Wondering what it will be like to navigate the virtual version of this longstanding annual retailing event? While many of the same rules that we follow at in-person trade shows apply here, other elements are very different. Here’s how to make the most of it.
Dance storeowners report that fashion items are often beating out basics, baby ballerina gear is a bust and supply chains have been disrupted. We asked four veteran retailers how they are managing their stock to adapt to pandemic shifts.
Traditionally, comp season revenues serve as a bridge from the busy back-to-school and holiday seasons to spring recitals. With the pandemic upending all things dance, here are comp-season tactics for this year from three veteran dance retailers.
Best practices for dance retailers are evolving during the pandemic, but window displays still play an important role for brick-and-mortar stores.
Use these merchandising, selling and, yes, sanitizing tips to entice your customers to shop in person with you again—and to increase sales at checkout.
With their stores closed, these four retailers used the time to freshen up their spaces—a treat for their customers and a morale-booster for them.