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Author: Helen Hope

Owning a Dance StudioPosted onSeptember 6, 2021August 30, 2021

So You Want to Start a Baby and Toddler Program at Your Studio

These three experienced early-childhood dance educators say that running classes for infants and tots isn’t exactly child’s play—but it could end up being well worth the extra effort and expense.

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Managing a Dance BusinessPosted onAugust 23, 2021August 20, 2021

All in the Family Business

How to keep your dance business happy and healthy when your co-workers are also your relatives

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Managing a Dance BusinessPosted onAugust 4, 2021August 4, 2021

Tell Me a Story: How a Compelling Brand Story Introduces Your Dance Business to the World

Your brand story can help your business attract and connect with customers. Here’s how to write one that works.

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Owning a Dance StudioPosted onJuly 15, 2021July 15, 2021

How 4 Dance Schools Bounced Back From Catastrophic Disasters

From fires to break-ins, these studios’ horror stories are lessons in resilience and disaster preparedness.

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Owning a Dance StudioPosted onJune 1, 2021May 27, 2021

What New COVID-19 Developments Mean for Your Dance Studio

Should the availability of vaccines (most recently for 12- to 15-year-olds) and new mask guidance from the CDC change anything for your studio? Yes and no.

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Managing a Dance BusinessPosted onMay 25, 2021May 25, 2021

What These 8 Business Terms Really Mean

Breaking down oft-used business jargon in dance terms—with help from an award-winning dance entrepreneur

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Managing a Dance BusinessPosted onMay 11, 2021May 11, 2021

How 4 Dancers Are Growing Their Side Hustles Into Full-Fledged Businesses

Whether out of necessity or newfound free time, many dancers got serious about their side hustles during the pandemic. Here’s how they did it—plus expert advice on how they’ll keep them going post-COVID.

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Owning a Dance StudioPosted onApril 28, 2021April 28, 2021

Here’s How to Level Up Your Recital’s Social Media Strategy

A savvy social media strategy for your recital can boost ticket sales, arm studio families with essential information—and maybe even pay off in new fall enrollment.

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Managing a Dance BusinessPosted onFebruary 22, 2021February 22, 2021

Here’s How—and Why—to Treat Your Freelance Teaching Career as a Business

As a freelance dance educator, you are your own small business—and it pays (literally) to act like it. Use these marketing tips, financial best practices and more to get started.

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Managing a Dance BusinessPosted onJuly 29, 2020July 29, 2020

Raja Feather Kelly’s 6 Rules for Virtual Fundraising

Kelly’s been holding creative virtual fundraisers since before it was cool (read: necessary). Here’s how to make them engaging—and bring in donations.

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