Your brand story can help your business attract and connect with customers. Here’s how to write one that works.
From fires to break-ins, these studios’ horror stories are lessons in resilience and disaster preparedness.
Should the availability of vaccines (most recently for 12- to 15-year-olds) and new mask guidance from the CDC change anything for your studio? Yes and no.
Breaking down oft-used business jargon in dance terms—with help from an award-winning dance entrepreneur
Whether out of necessity or newfound free time, many dancers got serious about their side hustles during the pandemic. Here’s how they did it—plus expert advice on how they’ll keep them going post-COVID.
A savvy social media strategy for your recital can boost ticket sales, arm studio families with essential information—and maybe even pay off in new fall enrollment.
As a freelance dance educator, you are your own small business—and it pays (literally) to act like it. Use these marketing tips, financial best practices and more to get started.
Kelly’s been holding creative virtual fundraisers since before it was cool (read: necessary). Here’s how to make them engaging—and bring in donations.
Chanel DaSilva and Nigel Campbell’s journey from artist to entrepreneur. How two successful dancers turn their passion for the art into solid business acumen.
For a dance retailer, what more important group is there than dance teachers to keep as happy, loyal customers? Not only will they buy for themselves, but they can influence generation after generation of new students to purchase their dancewear at your store.