Get the edge on your competition by taking advantage of these simple and effective tools. The key to them is often storytelling.
It may not be what you signed up for as a dance business owner, but the pandemic has made it clear that we all need to be ready to address mental health issues when our employees need us.
The pandemic forced dance retailers to give up certain ways of doing business. But what started as a necessity could end up having unexpected positive results for you and your business.
Most of your dance customers search online before they shop. And your competitor’s customers are searching too. Here are three steps you can take so…
Social media advertising is a powerful way to attract customers. And creating effective ads on Facebook and Instagram is easier than you think.
Running an ad campaign on Google is a great way to reach new customers, but it can be complicated to execute. A Google Smart campaign makes it easier. Here’s how.
Don’t feel you have to resort to discounting to entice customers into the store this fall. A compelling marketing message is a better way to bring them back after this year of COVID—and get your business on more solid ground financially.
As dance retailers, we pride ourselves on knowing our customers: what they want, what they need, how they feel about our store. But how well do we really know them? Here’s how to use customer surveys to find out.
Building a strong staff culture at your dance store is at the heart of excellence in retailing. Here are three key rules to follow.
A veteran dance retailer and industry consultant shares five key operating principles to help you sort through the confusion of this constantly shifting business environment.
