These storeowners, who are just beginning to explore the potential of TikTok for their businesses, like what they see.
Think TikTok is just for the kids? Think again. Here’s how retailers can reach key customers through strategic use of the popular social media app—and how to get started.
Between a global pandemic and a long-overdue reckoning around racial injustice, it’s clear that the time for business-as-usual is over. But at a time when typical marketing tactics feel irrelevant—or even inappropriate—what’s a small dance business owner trying to bring in revenue to do?
Small-business owners may find it tempting to pour all their resources into social media, but experts advise caution. Here’s what happened recently when two dance companies tried to promote their work on Facebook.