Brand ambassadors and social influencers can increase awareness of your dance store and persuade customers to buy from you.
Noncompete agreements are famously difficult to get upheld in court. Here are five better ways to protect your dance studio.
During slower months, having a sale has traditionally been one way local dance retailers entice customers to visit their stores. But generic sales events aren’t enough to attract today’s consumers. Here are some fresh ideas.
More states and cities are banning any questions about a candidate’s past salary during job interviews.
How local dance retailers can step up their marketing around special days.
As dance studios seek the best pointe shoes for their dancers and local dance retailers build their inventories to provide just the right shoe for each customer, here’s a look at how pointe shoe makers are refining existing styles, introducing new models and adopting the latest technology and materials.
Customers keep coming through the doors, and you’re continually reordering pointe shoes and leotards. Does that mean your business is profitable? That you’re growing? These eight key financial numbers will tell you how you’re really doing.
Three dance retailers talk about their business reasons for moving to a new retail location—and the bonuses.
Here’s how to make the most of the advantage you have as a local brick-and-mortar dance retailer. Tips on creating an immersive store experience that compels customers to linger—and want to return again and again.
When a small dance business owns its own space instead of leasing, what it’s really buying is a measure of financial stability. That can be a boon to future growth. Here’s how one dance retailer weighed the pros and cons of purchasing a building and then made it happen.