Marketing on Instagram is much more than posting a pretty picture. Here’s how to up the engagement on your feed with well-written captions.
This longtime dance studio owner radically reimagined her business when she took to heart two simple pieces of advice: Don’t work for free; and let your clients see your success.
Right from the day you launch your dance studio, it’s smart to understand the exit strategies open to you. A business financial expert outlines four options for any small business.
Finding the right space and negotiating the details of a commercial real estate lease is among the most impactful activities a small-business owner can take on. It’s also among the most dreaded. Working with a lease consultant who specializes in your industry (e.g., dance studios or brick-and-mortar dance retailers) can ease the pain.
After nearly two decades of teaching for other studio owners, Jessica Kubat, soon to turn 40, decided “it was time to do something bigger.” Here’s how she pulled it off.
Tutu School’s Genevieve Weeks’ best advice on developing the business owner’s mind-set you’ll need to successfully start your own dance studio.
Studio openings are on the rise, and that’s good news for the dance economy overall. But when a new business enters a local market, studio owners often get defensive about their clientele and staff. Here are three businesses in Utah with a refreshingly different point of view.
With talk of a possible recession in the air, it pays to bolster your business now. Not only will it help you weather a downturn, you’ll be positioned to take advantage of opportunities when the economy improves.
Community awards bring a business credibility and free publicity—raising your profile with local dancers, helping to attract top talent to your business and boosting employee morale. Three studio owners talk about the positive impact.
Just as you invest in excellent staff or the right insurance, marketing is a crucial investment for your dance business to grow. Here’s what you should be spending—and how to make the most of your marketing budget.