In the last two weeks, even as Congress passed various relief and stimulus bills, you may still be wondering exactly how they can help you. Here’s a summary, including cash for businesses, unemployment payments for gig workers and a new payroll loan program that converts to a grant.
How to use a social-content calendar to get the best return on investment for the time you spend on social-media marketing.
How local dance stores make sure they have the right inventory and the special services that will draw busy comp dancers (and their moms) to shop with them.
Brand ambassadors and social influencers can increase awareness of your dance store and persuade customers to buy from you.
How local dance retailers can step up their marketing around special days.
Look around at the props and merchandise you have in your store—with a little creativity you can turn almost anything into a Valentine’s Day display.
As dance studios seek the best pointe shoes for their dancers and local dance retailers build their inventories to provide just the right shoe for each customer, here’s a look at how pointe shoe makers are refining existing styles, introducing new models and adopting the latest technology and materials.
There are many good reasons that might trigger a decision to move your dance business. If you need to get out of a lease early, consider these options.
When a small dance business owns its own space instead of leasing, what it’s really buying is a measure of financial stability. That can be a boon to future growth. Here’s how one dance retailer weighed the pros and cons of purchasing a building and then made it happen.