Brand ambassadors and social influencers can increase awareness of your dance store and persuade customers to buy from you.
How local dance retailers can step up their marketing around special days.
Look around at the props and merchandise you have in your store—with a little creativity you can turn almost anything into a Valentine’s Day display.
As dance studios seek the best pointe shoes for their dancers and local dance retailers build their inventories to provide just the right shoe for each customer, here’s a look at how pointe shoe makers are refining existing styles, introducing new models and adopting the latest technology and materials.
There are many good reasons that might trigger a decision to move your dance business. If you need to get out of a lease early, consider these options.
When a small dance business owns its own space instead of leasing, what it’s really buying is a measure of financial stability. That can be a boon to future growth. Here’s how one dance retailer weighed the pros and cons of purchasing a building and then made it happen.
Marketing on Instagram is much more than posting a pretty picture. Here’s how to up the engagement on your feed with well-written captions.
Omnichannel selling is not just for the big guys. Here’s how one local dance retailer interweaves three sales channels—in-store, pop-ups and e-commerce—to move her fledgling business forward.
Do you have your store’s plan in place? It’s not too late for last-minute marketing moves. Here’s how to get even more local dancers and dance Moms to #ShopSmall (but buy big) with your dance store this November 30 on Small Business Saturday