When a small dance business owns its own space instead of leasing, what it’s really buying is a measure of financial stability. That can be a boon to future growth. Here’s how one dance retailer weighed the pros and cons of purchasing a building and then made it happen.
Marketing on Instagram is much more than posting a pretty picture. Here’s how to up the engagement on your feed with well-written captions.
Omnichannel selling is not just for the big guys. Here’s how one local dance retailer interweaves three sales channels—in-store, pop-ups and e-commerce—to move her fledgling business forward.
How to get even more local dancers and dance Moms to #ShopSmall (but buy big) with your dance store this November 30 on Small Business Saturday
Selling your dance store could be your ticket to moving to a new town, starting a different business—or transitioning to a comfortable retirement. Here’s what you should do now to make sure that exit strategy is open to you.
Follow these easy instructions to turn your dance store holiday window into a dreamy winter scene with the look and feel of a snow globe.
With talk of a possible recession in the air, it pays to bolster your business now. Not only will it help you weather a downturn, you’ll be positioned to take advantage of opportunities when the economy improves.
Opening a second location became a pivot point for dance retailer Danielle Hernandez—she expanded her store’s offerings and changed its name. Here’s how she’s navigating the growth of her business and its evolving brand.
Three dance studios discuss the unique partnerships they’ve forged with local dance stores and explain how these arrangements are good for business and their students.