For a local dance retailer, systems and policies are key to mastering the leap to multiple locations, so that everything is to your standards, and you can be present without being present.
There’s much more to think about than just adding more of everything. A small-business advisor and two local dance retailers who’ve made multiple storefronts a success offer insights about taking the leap.
Dance retailers, check your inventory—three dance teachers share the dancewear and shoe choices that work best in their very different teaching settings.
For a dance retailer, what more important group is there than dance teachers to keep as happy, loyal customers? Not only will they buy for themselves, but they can influence generation after generation of new students to purchase their dancewear at your store.
Once or twice a year every dance store should review these eight key elements of its brand. Then tweak and polish to see sales soar.