Brand ambassadors and social influencers can increase awareness of your dance store and persuade customers to buy from you.
During slower months, having a sale has traditionally been one way local dance retailers entice customers to visit their stores. But generic sales events aren’t enough to attract today’s consumers. Here are some fresh ideas.
How local dance retailers can step up their marketing around special days.
Look around at the props and merchandise you have in your store—with a little creativity you can turn almost anything into a Valentine’s Day display.
Just as online shopping has evolved over the last decade, so, too, has the experience of shopping in a store. Retailers are enhancing their physical spaces with interactive, hands-on merchandising. Here are three trends to watch.
Three dance retailers talk about their business reasons for moving to a new retail location—and the bonuses.
Here’s how to make the most of the advantage you have as a local brick-and-mortar dance retailer. Tips on creating an immersive store experience that compels customers to linger—and want to return again and again.
When storeowner Leslie Roy-Heck calls Saratoga Dance, Etc., a full-service dance retailer, she really means it—right down to creating new product lines (Bunheads, for one) that she knows dancers need.
Dance retailers are always looking for fresh ideas when it comes time to decorate the store for holidays. Here’s the DIY display one store made.
When a small dance business owns its own space instead of leasing, what it’s really buying is a measure of financial stability. That can be a boon to future growth. Here’s how one dance retailer weighed the pros and cons of purchasing a building and then made it happen.