How to use a social-content calendar to get the best return on investment for the time you spend on social-media marketing.
Dance retailers know that cleanliness is a key tactic in their visual merchandising strategy, but with the disquieting spread of coronavirus, it’s also an essential ingredient to keep your staff and customers healthy.
How local dance stores make sure they have the right inventory and the special services that will draw busy comp dancers (and their moms) to shop with them.
Brand ambassadors and social influencers can increase awareness of your dance store and persuade customers to buy from you.
During slower months, having a sale has traditionally been one way local dance retailers entice customers to visit their stores. But generic sales events aren’t enough to attract today’s consumers. Here are some fresh ideas.
How local dance retailers can step up their marketing around special days.
Look around at the props and merchandise you have in your store—with a little creativity you can turn almost anything into a Valentine’s Day display.
Just as online shopping has evolved over the last decade, so, too, has the experience of shopping in a store. Retailers are enhancing their physical spaces with interactive, hands-on merchandising. Here are three trends to watch.
Three dance retailers talk about their business reasons for moving to a new retail location—and the bonuses.
Here’s how to make the most of the advantage you have as a local brick-and-mortar dance retailer. Tips on creating an immersive store experience that compels customers to linger—and want to return again and again.