Just as online shopping has evolved over the last decade, so, too, has the experience of shopping in a store. Retailers are enhancing their physical spaces with interactive, hands-on merchandising. Here are three trends to watch.
Three dance retailers talk about their business reasons for moving to a new retail location—and the bonuses.
Here’s how to make the most of the advantage you have as a local brick-and-mortar dance retailer. Tips on creating an immersive store experience that compels customers to linger—and want to return again and again.
When storeowner Leslie Roy-Heck calls Saratoga Dance, Etc., a full-service dance retailer, she really means it—right down to creating new product lines (Bunheads, for one) that she knows dancers need.
Dance retailers are always looking for fresh ideas when it comes time to decorate the store for holidays. Here’s the DIY display one store made.
When a small dance business owns its own space instead of leasing, what it’s really buying is a measure of financial stability. That can be a boon to future growth. Here’s how one dance retailer weighed the pros and cons of purchasing a building and then made it happen.
Local dance retailers can build a valuable source of repeat business—and a profit center—if they cultivate a reputation for professional pointe shoe fitting. So how do storeowners learn this essential element of their success?
Omnichannel selling is not just for the big guys. Here’s how one local dance retailer interweaves three sales channels—in-store, pop-ups and e-commerce—to move her fledgling business forward.
For a local dance retailer, systems and policies are key to mastering the leap to multiple locations, so that everything is to your standards, and you can be present without being present.
Practically every large retailer has some sort of dress code or uniform for its employees. As an independent local storeowner, is there anything to be gained by following suit?