When storeowner Leslie Roy-Heck calls Saratoga Dance, Etc., a full-service dance retailer, she really means it—right down to creating new product lines (Bunheads, for one) that she knows dancers need.
For a local dance retailer, systems and policies are key to mastering the leap to multiple locations, so that everything is to your standards, and you can be present without being present.
There’s much more to think about than just adding more of everything. A small-business advisor and two local dance retailers who’ve made multiple storefronts a success offer insights about taking the leap.
Once or twice a year every dance store should review these eight key elements of its brand. Then tweak and polish to see sales soar.
Opening a second location became a pivot point for dance retailer Danielle Hernandez—she expanded her store’s offerings and changed its name. Here’s how she’s navigating the growth of her business and its evolving brand.