Recent changes in Facebook Messenger, Pinterest and Instagram features could be useful for understanding and reaching out to your customers.
How to use a social-content calendar to get the best return on investment for the time you spend on social-media marketing.
Worrying about online reviews can certainly keep a dance store or studio owner up at night. But negative reviews aren’t necessarily the business-killer you think they are, and engaging with online review sites actually boosts revenues, this study shows.
Owning a business that has already proven itself in the marketplace can give your entrepreneurial plans a jump start.
More states and cities are banning any questions about a candidate’s past salary during job interviews.
How local dance retailers can step up their marketing around special days.
Using social-media influencers and brand ambassadors can be a very positive and successful marketing tool for retailers and other dance businesses. Just be sure they are following these FTC rules about disclosing sponsorships to their followers.
A study suggests that putting thought into hiring decisions and the way you bring new employees on board could save your store or studio serious money.
Here’s how to make the most of the advantage you have as a local brick-and-mortar dance retailer. Tips on creating an immersive store experience that compels customers to linger—and want to return again and again.